The Master offers an experimental pathway at the forefront of design, marketing and technology. The plan of studies blends art direction and design contents with solid technical skills and a comprehensive background in digital communication. The programme develops in the interplay between theoretical teaching and practical tasks.
Project-based activities in particular are central to the learning experience and leverage abilities and information acquired in the other courses. All projects follow a proper workflow encompassing the definition of the digital strategy and its relevant objectives, concept and information design up to front/back end programming.
As the user experience is increasingly developing through social media, companies are changing their business accordingly. This new and thrilling scenario is deeply investigated with specific regard to the integration of content and navigation flow between websites and social network platforms and viceversa.
The overall didactic experience provides the students with professional abilities that allow them to engage in dialogue with the different figures involved in digital media projects.
EntryUpon selection, the Master admits graduates Media Studies, Communication and Graphics, IT Sciences, Design or Architecture and their equivalents or candidates who have gained significant professional experience in the field.
DurationThe Master lasts for one year (from October to December of the following year, with a summer break in August). Attendance is compulsory and full time.
InternshipAt the end of lessons, students will start their internship at companies or professional firms in the field.
LanguageThe Master course will be held in English.
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